On average, a user checks WhatsApp over 23 times a day. Meanwhile, the chances that your message will reach the customer are sky high.
#What is whatsapp marketing install#
All you need to get the ball rolling is to install an app and connect to the Internet. WhatsApp is still a very affordable marketing channel, which makes this platform enticing for small businesses. Roughly 60% of consumers believe they will use messengers more to make purchases in the future. It’s possible with the growing tendency for people to buy through messaging apps. At least 66% feel more optimistic about purchasing from a company if it is active on messengers.īetter yet, you can consider WhatsApp a stand-alone sales channel for your business. It seems like the opportunity to reach a brand through any messaging app alone instills confidence in potential customers. The simple trick of adding a WhatsApp phone number on your website may result in a 27% more sales leads. WhatsApp marketing works as a sort of magic wand for your sales. If you want to learn some more tricks, follow our comprehensive guide on conversion rate optimization.
However, WhatsApp marketing is not the only way to boost your conversions. Namely, messaging after initial contact with a prospect can increase the conversion rate by 112.6%. Businesses say that customers answered 40% of their WhatsApp messages.īetter yet, messaging drives conversions. Here is where WhatsApp comes in handy to nudge your prospects towards the purchase. People may get disgruntled with phone calls while staying inaccessible through email or social media. Higher conversion rateĬhoosing a perfect channel for your initial contact with customers is crucial. Such an approach keeps customers more engaged with a brand – over 70% of consumers say they engage only with personalized marketing messages. For instance, you can send personalized welcome messages, special offers, birthday congratulations, and so on. Out of the box, WhatsApp provides business with a robust set of opportunities for personalization. Maintaining such a connection, in turn, helps brands cut expenditures as customer retention is 5-25 times cheaper than acquisition. It makes WhatsApp marketing a bulletproof strategy for building long profound relationships with customers. Over 55% of people feel more connected to a brand if they use messaging apps. There are four positive outcomes of using WhatsApp for your business promotion. Using messengers is a golden opportunity to improve your marketing strategy. Read on to learn a few more benefits of this marketing channel.īenefits of WhatsApp Marketing for Your Business However, there are more reasons to implement WhatsApp in your marketing strategy. They trust brands with chat apps more – 53% of people say they would buy from companies they can reach via chat. The last point is that your customers love this communication channel. Better yet, you can be sure they will get your offers, as text messages have a 98% open rate. WhatsApp marketing allows you to stay in touch with your customers – more than half of WhatsApp users check the app every day. However, the platform is also an excellent choice for promotions in the US market – 68 million Americans access WhatsApp at least once a month. For instance, there are 340 million monthly WhatsApp users in India and almost 100 million in Brazil. This marketing channel is a must-have for businesses that want to connect with audiences in developing countries. In 2020, its audience has grown up to 2 billion active users monthly. WhatsApp is the most popular messaging platform in the world.
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